Archive for July, 2009
A major transformation is going on right here, right now. The internet is driving it. And it’s for more than a retail channel for consumers. It will affect every player in the consumer channel and every business-to-business relationship in some material way. Inevitably, e-business will become the dominant channel for commerce. In fact, the message is already clear: Those businesses that succeed in e-business will do so by focusing on customers rather than on products. They will reinvent themselves by finding new ways of adding value to the buying experience. They will built and maintain customer loyalty by recognizing, exploiting, and appealing to the difference- rather than the similarities- among the customers, and will use this new information to differentiate themselves and their products from the competition. Refocus on energies not on products and services, but on creating long-lasting relationships that deliver value for the customer.
As a result of these efforts, a company will generate a sense of how it can analyze the risks, reward, and new opportunities- how it can become an e-business. What’s clear is that there’s no turning back. Companies do not have a choice about becoming electronic corporations; they do have the choice on what to do first- what systems they need to deploy, and who works with them to achieve the goal.